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Services · Sonic branding
Audio logos, brand music, and full sonic identities - built from your brand’s own DNA, and exclusively yours.
Trusted by JACQUEMUS · TARO ISHIDA · IFM Paris
What you get
A sound your audience recognizes with their eyes closed
Sonic branding treats sound with the same rigor as your logo: one musical DNA, scaled from a one-second signature to a full campaign score, deployed consistently until recognition compounds. Where possible, I build the identity from the brand itself: for the luxury heel house TARO ISHIDA, the kick drum is a recording of their own heel striking the floor; for Jacquemus, the score carried a fashion film commissioned for the IFM Paris showcase. And because purely AI-generated music cannot be owned, human-made, exclusively-licensed sound is now the only kind that works as a brand asset.
“A lot of advertising music is wallpaper. What Kaspar wrote did the opposite - it made the brand feel like it belonged in a bigger story.”
Taro Ishida · Founder & Creative Director, TARO ISHIDA
The numbers
Sound is the most effective brand asset - and the least used
Figures from Ipsos’ “The Power of You” creative effectiveness research; industry research on tailored music points the same way - up to 138% more effective campaigns and 76% higher brand recognition.
What you can commission
One musical DNA, tailored to every touchpoint
A one-to-three second signature that identifies you with no picture and no words - built to read on a phone speaker and in a cinema alike.
The full-length compositions behind your films and campaigns, with cutdowns for every placement - all cut from the same DNA.
Scores for brand films and runway shows - the discipline behind the Jacquemus film for IFM Paris.
The sound of the product and the room: interface sounds, retail soundscapes, exhibitions - identity where your customers actually are.
How it works
Your brand’s story, audience, and touchpoints - and everything your category already sounds like, because the goal is to sound like no one else in the room.
A core musical idea, tested at every scale: does it survive as a one-second sting, a hold loop, and a full film score? Locked with you before production.
Composed, produced, and mastered assets - audio logo, brand music, cutdowns, guidelines - with exclusive rights agreed in plain language.
Questions
Scoped to your touchpoints: an audio logo, brand music for campaigns and films, cutdowns for social placements, and guidelines - a system your agencies and editors can use consistently for years.
You do. For brand work, exclusive usage rights are standard and agreed up front - the sound can never appear under another name. That exclusivity is exactly what library and AI-generated music cannot offer.
A single audio logo or brand cue takes two to four weeks; a full identity system with strategy, composition, and delivery typically runs one to three months.
Go deeper
Tell me about the brand. You’ll get a reply within two working days.