Journal
Essays from the studio - on cinematic scoring, sonic identity, and why sound is the half of storytelling most people forget to design.
A plain-language reference - assistive vs generative AI, a capability matrix of what AI can and can't do, the current rights status, and a decision framework for filmmakers and brands.
The end-to-end path for film and brands - when to start, how to write the brief, what drives cost, the rights to agree, the process, and a commissioning checklist.
An interactive breakdown of how a trailer is built - play the rising intensity curve and step through the four acts: intro, build-up, climax, and the stinger that lands the title.
An honest deep dive from both sides of the line - the real uses, the real limits, the legal reality for brands, and the three questions to ask before any AI touches professional music.
The three-act build, risers and braams, backtiming to the title card - and why the biggest campaigns commission custom trailer scores.
Fashion became a storytelling medium - and stories need scores. From Gucci’s commissioned composers to the sonic wardrobe, by the composer behind the Jacquemus film.
When to bring one on, what scores really cost, how to read a reel, the rights conversation, and what to put in the first email.
Mixing makes instruments sound good together; mastering makes the song sound good everywhere. Both processes, real prices, and how to prepare your files.
What it actually is, why sound reaches emotion faster than any logo, the research most brands ignore, and how a sonic identity gets built.
An honest comparison from inside the studio - when stock music is enough, when a custom score wins, and the licensing traps in between.
The brief, the piano sketch, the review rounds, the finishing - what actually happens when you commission music, step by step.
Tension and release, tempo and the heartbeat, themes and silence - the mechanics of how film music makes an audience feel.
Your logo is seen. Your sound is felt. What each sense does best, what the Ipsos research shows, and why the strongest brands design for both.
Why the great houses treat music as identity - from Burberry and Dior to the retail science that changes what customers buy.
From the click of a Montblanc cap to Dior’s J’adore - why sound is the unseen dimension of luxury, and the science that makes a sonic logo stick.
From Dunkirk’s ticking watch to Oppenheimer’s bent strings - why the orchestra and the machine became one instrument, and how a hybrid score is built.